Consumer Research

In today’s competitive marketplace, understanding your consumers is crucial for success. At Certitude Research, we specialize in consumer research that provides valuable insights into consumer preferences, behaviours, and motivations. Our research helps businesses tailor their products, services, and marketing strategies to meet the needs of their target audience.

Many well-known companies rely on Certitude Research as their market research partner. We create cost-effective B2C market research surveys that give them quantitative consumer data they can put to practical use in their business initiatives.

Our in-depth profiling is the effective way to measure and evaluate the below.

Demographics: Statistics such as age, income, gender, education.
Psychographics: Customer attitudes, opinions and interests that effect their purchasing decisions.
Behaviours: What, how, when of purchasing.
Pricing: Elasticity, and the role of promotions and optimization.
Brand: Perceptions and position for your brand and those of your competitors.
Trends: The direction of the industry or market.
Competition: Evaluation of your products and services vs. your competitors.
Segmentation: Special niches or subgroups that could be targeted to shape the marketplace.