Healthcare Research

Demographics: Statistics such as age, income, gender, education.
Psychographics: Customer attitudes, opinions and interests that effect their purchasing decisions.
Behaviours: What, how, when of purchasing.
Pricing: Elasticity, and the role of promotions and optimization.
Brand: Perceptions and position for your brand and those of your competitors.
Trends: The direction of the industry or market.
Competition: Evaluation of your products and services vs. your competitors.
Segmentation: Special niches or subgroups that could be targeted to shape the marketplace.

Certitude Research works with dynamic methodologies and frameworks tailored for healthcare market research and analytics solutions. Our proprietary healthcare digital panels provide multi-dimensional access to an extensive network including specialty physicians, healthcare professionals, allied health professionals, pharmacists, medical technologists, patients and caregivers. From our Panel 5% comprises of the healthcare unit with the help of which we have served a lot of our clients and have met their expectations.