CATI
CATI – Computer-Assisted Telephone Interviewing
At Certitude Research, we offer end-to-end CATI (Computer-Assisted Telephone Interviewing) services to help you collect high-quality, structured data directly from your target respondents over the phone. Our CATI solutions combine experienced interviewers, robust sampling, and strict quality controls to deliver reliable insights for Consumer, B2B, and healthcare studies.
What Is CATI?
CATI is a telephone-based survey methodology where interviewers use a computerized script and data-entry system to conduct structured interviews. Responses are captured in real time, enabling faster fieldwork, better data quality, and detailed monitoring of interviewer performance.
Our CATI Capabilities
Study Types Supported
- Customer satisfaction (CSAT) and NPS studies
- Brand tracking and awareness surveys
- Product and service feedback surveys
- B2B decision-maker interviews
- Healthcare professionals (HCP) and patient surveys
- Short polls, exit interviews, and follow-up studies
Sampling & Coverage
- Access to custom and panel-based phone samples
- Multi-country and multi-language projects
- B2C and B2B respondent recruitment via phone
- Integration with your existing sample providers or CRM lists
Fieldwork Management
- Trained, neutral interviewers with domain familiarity (consumer, B2B, healthcare)
- Real-time monitoring of call attempts, outcomes, and quotas
- Flexible calling windows across time zones
- Callbacks and refusal conversion following ethical guidelines
Quality Assurance & Compliance
- Live and recorded call monitoring
- Data validation checks and consistency audits
- Adherence to privacy and data-protection regulations (e.g., GDPR principles where applicable)
- Secure handling of respondent data and call recordings as per your policy needs.
Why Choose Certitude Research for CATI?
- Experienced Team: Interviewers and supervisors trained in market research standards and sensitive topics.
- Technology-Enabled: Computer-assisted systems for accurate data capture, real-time quota tracking, and efficient fieldwork.
- Flexible & Scalable: From small pilots to large multi-country studies, with the ability to ramp up quickly.
- Integrated Insights: CATI can be combined with online surveys, panels, and other methodologies for mixed-mode research.
- Client-Centric Approach: We adapt scripts, calling windows, and reporting to your specific business needs.
Elevate your Research with our Precision-Driven CATI Services.